Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
A demo recording of you doing voice-over work is your CV and your business card combined. If you're applying for a voice-over job, you can send the potential customer your demo via the Internet. Ideally you have multiple demos for different types of gigs. For commercials, clients want to hear 60 to 90 seconds of voice work. If you're auditioning as an audiobook reader, five minutes of demo proves that you can stay in character over a longer stretch of time.
When you come to actually recording your voice, try to think of the mic as the ear of your listener. Picture your listener, have an opinion, and read the script as if the words were coming to mind that instant. The distance between your mouth and the mic should be about the same as the distance between your thumb and pinkie when making a hang‑five gesture (see the picture above). Move closer to the mic when you lower your voice and back off when you speak louder. On‑line dictionaries such as the Merriam‑Webster one pictured here, often include audio examples which can help you clarify pronunciation. Just make sure that you use an American English or UK English (or other language!) version as appropriate. (Remember, while you have your engineer hat on, to take account of this when setting levels.) Always use a pop shield, and I'd suggest trying to work slightly off‑axis, as talking to a point just to the right or left of the mic will prevent bursts of air and drops of saliva ruining your recording. I'd also recommend wearing headphones over one ear only, as this allows you to judge volume and listen for clipping and plosives on the recording, while also hearing your natural voice, which makes it easier to focus on that message we talked about. Simone demonstrates this technique in the picture on the next page. Hhe's working slightly off‑axis and has backed off an inch or two to deliver with more energy.Typically, you'd record with your mouth approximately the distance between your thumb and little finger from the mic, as pictured here.
When surveyed clients often list price as less important to them than the voice quality (fit to their brief), the recording studio quality, the time of turnaround…The point is that they want people that are reliable and can add value not just through their voice but also in the production stages and the speed at which they adapt to the client brief.
At the end of the day, we all need to have a baseline of what is an acceptable pay rate and what you may need to walk away from politely. This is a competitive market and when you have put in the training, financial investment, technical education in perfecting your studio sound, and countless hours practicing in the booth you must advocate for yourself and know your worth! If you have any questions, reach out to the SAV community. We’re here to be stronger together as you move through your voice acting career!
"We recorded two or three takes of each story, and within those takes there were some pick‑ups [overdubs] for certain lines. When I was editing, I used takes that gave the best delivery, had the least movement or other noise, and provided the most provoking images. In some cases [we used] the first take. Sometimes, after saying a line over and over, one starts to lose the meaning of the line. Pick‑ups should go back to the top of the sentence, making editing much easier.”
The annual income of a voice talent varies greatly from person to person and from year to year. When you’re just starting out most of what you earn from voice over work should be reinvested into your studio, demos, and marketing efforts, so at this stage you will need a second job to support your daily living expenses. Once you start building a portfolio of clients, you’ll see your regular earnings grow and will really start to get a feel for the potential your voice over business has. In time, you’ll be enjoying a satisfying career.

A demo recording of you doing voice-over work is your CV and your business card combined. If you're applying for a voice-over job, you can send the potential customer your demo via the Internet. Ideally you have multiple demos for different types of gigs. For commercials, clients want to hear 60 to 90 seconds of voice work. If you're auditioning as an audiobook reader, five minutes of demo proves that you can stay in character over a longer stretch of time.


"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”

The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
Before you get down to the nitty-gritty, though, I recommend doing a test recording to ensure your equipment works properly and your audio levels are strong. You don’t need to record the entire script, but a few paragraphs will give you enough to ensure that the audio is clear, at an appropriate level, and doesn’t include any stray or ambient noises.
One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.
Not all noise can be tackled in this way, though: you need to listen for clicks, plosives, digital glitches and the like. These can normally be acceptably repaired by using a 'heal' tool, or a pencil tool to redraw the waveform. Popped 'p's can often be 'fixed' using a high‑pass filter set at 100Hz. For a single glitch, you can zoom in and cut out the cycle of the waveform in which the glitch appears. Just be careful to start and end the cut where the waveform crosses the centre line, otherwise you'll inadvertently add another digital glitch. If glitches are frequent, it's likely that there's a problem with your audio interface's buffer settings — it may be just a playback issue.

Voice over is a production technique where a voice that is not part of the narrative is heard over the action. It’s often used in movies, TV shows, plays, or other presentations. Voice over is an effective way to convey information that doesn’t naturally fit into the plot or the other visual elements that are occurring. Voice over work is read by a voice actor who reads from a script, and it is added to the other elements during production.


Next, run these files through any standard EQ high‑pass and low‑pass filters you use, zoom in on the waveform, and select a one‑second strip of silence from each recording. Save these strips as separate files. For instance, on my system, a one‑second strip of silence recorded at 16‑bit, 44.1kHz on a Neumann TLM103 would have this name: room_tone_neumann_tlm_103_44100_16_one_second.wav. Ideally, the noise floor of each strip will be lower than ‑60dB. Now, when you have to remove a bump or a squeak between words, you can paste in a piece of these strips instead of muting, which would draw attention to the edit.

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Because I've prepared properly, the first take is often the one I end up editing and sending to my client. The second is simply there as a safety net, in case I need to replace any mistakes while editing. It's much better to capture such drop‑ins during the same session as the main performance, as you can be sure that the mic will be in the same place and your voice will have a similar character in both takes.
Perhaps you come from a corporate business background, but you have a remarkable capacity for accents and original character voices, or you’ve been in radio and broadcasting for a number of years. If you’re an actor looking to expand your employment opportunities, mastering voiceover is imperative considering it’s required in every manner of recorded media: film, TV, animation, games, corporate industrials, and commercials. Whatever your specific experience has been to date, getting started in voiceover most often requires the following:
As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
You don't need a state-of-the-art production studio to work in voice-over. You do need good enough equipment to record, edit and submit a good audition. A computer with a microphone and a mixer may do the trick. It's important that the room you record in be as soundproof as possible – if you use a walk-in closet where the clothes muffle the sounds outside, the industry's not going to complain.

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Before you get down to the nitty-gritty, though, I recommend doing a test recording to ensure your equipment works properly and your audio levels are strong. You don’t need to record the entire script, but a few paragraphs will give you enough to ensure that the audio is clear, at an appropriate level, and doesn’t include any stray or ambient noises.
Megan MacPhee is a voice-over artist, singer, actor, dancer, content creator, and teaching artist based out of NYC. A member of Actors Equity Association, credits include national tours, regional theatre, Radio City Music Hall, and The Metropolitan Opera. Her work as a voice-over artist includes national television commercials, social media spots for various brands, voicing the role of EMMA/GHOST GAL in the animated series “YU-GI-OH! VRAINS,” as well as e-Learning, demos, promos, and audiobooks. She has a Bachelor of Music in Musical Theatre from CUA and Contemporary/Classical training from London Dramatic Academy. To view more of Megan’s work visit www.meganmacphee.com or check out her web series, www.unbalancedwebseries.com
The clarity of your voice and a comfortable volume may be the most essential parts of great audio. If your voice over recording is fuzzy or muddy sounding, it will be difficult for people to understand. Audiences likely will be distracted and unable to absorb the information or may simply move on. Either way, they miss your message and you miss an opportunity to share what your knowledge.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.

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