There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.

Even if you're mixing yourself, it's better to add EQ and compression only when you can hear how it will sit with the soundtrack or special effects. Ultimately, it comes down to knowing what your voice will be used for and making a judgement. For instance, if I'm recording a tagline for a TV or radio advert, I'll generally run a mic into a nice preamp (where I might add slight tube warmth, and subtle EQ or compression, just to give the recording a bit of 'body'), and I may do a little de‑essing using a plug‑in when performing any edits. However, for e‑learning jobs, corporate videos and so on, I'll tend not to add any creative processing while recording or editing, and will only use the de‑esser ever so slightly.
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When asked by someone outside of the industry how much I’m compensated for a commercial voice-over, I can see their eyes grow large with excitement. It may sound like a large number for two or three hours of studio time, but what is not understood is the investment in time, money and education that it takes to begin and sustain a voice acting career. As voice-over professionals, we need to remember (especially if we are setting our own rates) that the time we have spent in classes, coaching sessions, and our booth add up to our expertise in this field. When setting your own voice-over rates, or negotiating those set by producers and/or clients, you need to not only consider your session fee (the time spent in the booth recording the specific copy), but also all the training you’ve acquired and the investment in your home studio (which helps make your client’s job much easier).
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
First of all let’s dismiss the obvious – there is no such thing as a standard rate, there are only guide lines and even these vary by Country and type of work. The only standard rates are those set by some Union scale rates. One of the most notable differences is that between voice over union rates and voice over rates non-union. Unions provide a standard voiceover rate and therefore you can safely rely on the unions guide (depending on which Country you are in). However, non union voice over rates vary enormously and are often down to negotiations between the voice over actor and the client.
Also listen for sibilance. Strong 'ess' sounds are best corrected at source, by using good mic technique, but sometimes they're unavoidable. If you hear an 'ess' that really sizzles in your recording, you can manually reduce its volume. You can, of course, also use a de‑esser, but do be careful, as applying some de‑essers to the entire audio file can alter the sound of your recording. It often works best to apply them to short sections, either offline or using automation. My preferred de‑esser plug‑in is the one sold by Eiosis (www.eiosis.com),Make sure you record some silence at the end of each take. That way, if a great performance suffers from noise issues, you have something to feed your noise‑reduction processors. Just don't rely on this technique too much! which cleverly separates the esses from the rest of the audio and allows you to manipulate them independently. If you want to learn about some more advanced strategies for de‑essing check out Mike Senior's article from SOS May 2009 (/sos/may09/articles/deessing.htm).
Another factor to consider is how the project is being used and in which medium. If you record a commercial that’s airing nationally on television, then that is a larger rate than a regional television commercial specific to a certain market. The voice-over spot you worked on is being seen by more viewers nationally as opposed to regionally, which warrants more compensation. You should not only consider your session fee, but also get the specifics on how the voice-over is being used. My personal opinion is to avoid “in perpetuity” usage because as your career develops, something which was not a conflict in the past could be in the future. If the spot you had conflicts with another brand in which you are auditioning, this could become a conflict that was unforeseen when you initially booked and recorded the job.
Next, go back to the beginning and start editing out your mistakes. I also like to edit out any abnormally long silences between sentences or statements and any weird sounds that don’t belong. Remember, though, that pauses are ok (and even necessary) to help break up the audio and make it feel more natural and conversational, so don’t go hog wild with it.
It's only after this sort of processing that I'll start cleaning up the recording and dealing with the gaps of silence between spoken passages. A noise gate (or an off‑line 'strip‑silence' function) can be used to automatically mute sections that fall below a certain level. However, if not used carefully, these tools will clip the 'T's and 'P's off the ends of words, and shut out natural breathing sounds. Worse, if your recording is noisy, a noise gate will actually draw attention to the problem, since your client will be able to hear the difference between room tone and absolute muting. Another trick is to use a downward expander to reduce the noise floor of quiet sections, rather than cut out the noise completely.

"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
Also listen for sibilance. Strong 'ess' sounds are best corrected at source, by using good mic technique, but sometimes they're unavoidable. If you hear an 'ess' that really sizzles in your recording, you can manually reduce its volume. You can, of course, also use a de‑esser, but do be careful, as applying some de‑essers to the entire audio file can alter the sound of your recording. It often works best to apply them to short sections, either offline or using automation. My preferred de‑esser plug‑in is the one sold by Eiosis (www.eiosis.com),Make sure you record some silence at the end of each take. That way, if a great performance suffers from noise issues, you have something to feed your noise‑reduction processors. Just don't rely on this technique too much! which cleverly separates the esses from the rest of the audio and allows you to manipulate them independently. If you want to learn about some more advanced strategies for de‑essing check out Mike Senior's article from SOS May 2009 (/sos/may09/articles/deessing.htm).
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.” 

We screen our talents to make sure your voice recording has a professional broadcast quality level. Once you order a project, your money is absolutely safe with us. We do not pay the voiceover artist until the project is successfully done and approved by you. You can asks for revisions at no extra cost as long as they don't involve changes in the script.
“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”
When surveyed clients often list price as less important to them than the voice quality (fit to their brief), the recording studio quality, the time of turnaround…The point is that they want people that are reliable and can add value not just through their voice but also in the production stages and the speed at which they adapt to the client brief.
First, I like to listen to the entire voice over recording from start to finish. I may make notes here and there to remind myself of something I want to go back and edit, but this time through I really just want to concentrate on the overall pacing and tone of the recording. Does it sound like I hoped? Did I rush or speak too slowly? Did I flub any words, mumble, or misspeak? Are there weird silences or unknown sounds?
It's only after this sort of processing that I'll start cleaning up the recording and dealing with the gaps of silence between spoken passages. A noise gate (or an off‑line 'strip‑silence' function) can be used to automatically mute sections that fall below a certain level. However, if not used carefully, these tools will clip the 'T's and 'P's off the ends of words, and shut out natural breathing sounds. Worse, if your recording is noisy, a noise gate will actually draw attention to the problem, since your client will be able to hear the difference between room tone and absolute muting. Another trick is to use a downward expander to reduce the noise floor of quiet sections, rather than cut out the noise completely.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”
So, how do you get started? Like all things acting, voiceover can appear elusive at the onset, if not downright secretive. In part because your experience, or lack thereof, leaves you vulnerable to assumptions, hearsay, and clichés such as, “The same 10 people get all the work,” which is literally impossible—especially when you consider the average American hears approximately 9,000 voiceovers a day. And, according to one study, the demand for professional voiceover talent, otherwise known as a vocal brand, has increased by more than 2000 percent since 2009.

To learn more about Nelson Mandela's Favorite African Folktales, visit www-mandelasfavoritefolktales-com.Perhaps the most experienced voice editors are those who work on audiobooks. Nelson Mandela's Favorite African Folktales won the Audies 2010 Audiobook Of The Year award, and features the voices of Matt Damon, Whoopi Goldberg, Hugh Jackman, Samuel L Jackson, Scarlett Johansson, Debra Messing, Alan Rickman, Charlize Theron and Forest Whitaker, among other artists. Recorded in New York, Los Angeles, London, Miami and Johannesburg, this audiobook was co‑produced, edited, and mixed by Michele McGonigle of New York City's Hachette Audio. I invited Michele to tell me a bit about this project and offer some advice to voiceover artists working from home:
"You need to be able to pull the listener in, help them suspend disbelief, become a part of the world the author created, and take the journey with your voice as the guide. Practice your character voices; they must be believable and honest. Work on your accents and timing and delivery within different genres. When reading, read out loud — even if you're not recording or being paid for it. This will help you with flow and dialogue. Listen to other audiobooks and figure out what you like and don't like, then work on these factors in your own performances. Working from a home studio, you have many more responsibilities to consider. Be mindful of them, set attainable goals and know your limitations. Never over-promise and under-deliver to a client. There are many established and aspiring narrators out there, so bring your best to the table.”
As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
You don't need a state-of-the-art production studio to work in voice-over. You do need good enough equipment to record, edit and submit a good audition. A computer with a microphone and a mixer may do the trick. It's important that the room you record in be as soundproof as possible – if you use a walk-in closet where the clothes muffle the sounds outside, the industry's not going to complain.
A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
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