Part of great voice over work is ensuring that you pronounce each word correctly and that you speak clearly enough to be understood. Avoid mumbling but don’t shout or over-enunciate, either. Don’t worry, though. No one expects you to sound like a professional voice actor. The best thing you can do is speak naturally and clearly and the rest will follow in time.

The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.

“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”

First of all let’s dismiss the obvious – there is no such thing as a standard rate, there are only guide lines and even these vary by Country and type of work. The only standard rates are those set by some Union scale rates. One of the most notable differences is that between voice over union rates and voice over rates non-union. Unions provide a standard voiceover rate and therefore you can safely rely on the unions guide (depending on which Country you are in). However, non union voice over rates vary enormously and are often down to negotiations between the voice over actor and the client.
This guide is designed to give you an insight into this hidden world and provide you with enough information to help you make an informed choice on whether or not this is a potential career for you. If you already are a voice actor, we will be giving you some tips and ideas to help you improve your voice acting skills to help you experience a dramatic difference in how you approach the written word.
Our recommendation is to start small and reinvest the money you make into upgrading your equipment and set up. All clients, whether they are Pixar or just a guy who needs a voicemail message, expect crystal clear audio recordings. You absolutely MUST be recording in a professional recording environment with professional equipment. They are NOT going to settle for less than perfection. Does this mean spending thousands of dollars? Maybe, eventually it does, but not today. What you’ll need to get started:

I thought keeping recording levels in daw to -12 was reccomended I saw when doing voice overs I saw somewhere on youtube? Is -18 or -15 a better volume to keep it at when recording voice overs? I use an external preamp then going into my audio interface. I always thought it is better not to add amplify on the daw but to do as much as possible to get that clean gain from your audio interface and or preamp. In general when doing reads is -18 really a good level to record voice overs and just leave it at that when done or should you amplify it afterwards? If this is right maybe I should start recording in -18 or at very least -15 in the daw software?
Another factor to consider is how the project is being used and in which medium. If you record a commercial that’s airing nationally on television, then that is a larger rate than a regional television commercial specific to a certain market. The voice-over spot you worked on is being seen by more viewers nationally as opposed to regionally, which warrants more compensation. You should not only consider your session fee, but also get the specifics on how the voice-over is being used. My personal opinion is to avoid “in perpetuity” usage because as your career develops, something which was not a conflict in the past could be in the future. If the spot you had conflicts with another brand in which you are auditioning, this could become a conflict that was unforeseen when you initially booked and recorded the job.
In late 2009, my wife Simone received an email from Prague in the Czech Republic. The sender, Mirek Jirku, was heading up a project to record voice messages for the foreign‑language versions of the latest Avast! anti‑virus software. Mirek sent us eight messages to be recorded, specified the fee and deadline, and requested a slow, friendly read. He asked us to send separate stereo MP3 files (at 160kbps or higher quality) for each message, specified that we'd have to sign a non‑disclosure agreement before recording, that we'd need to invoice afterwards, and that he'd pay via a wire transfer instead of PayPal (which is often used for international payments).

When you come to actually recording your voice, try to think of the mic as the ear of your listener. Picture your listener, have an opinion, and read the script as if the words were coming to mind that instant. The distance between your mouth and the mic should be about the same as the distance between your thumb and pinkie when making a hang‑five gesture (see the picture above). Move closer to the mic when you lower your voice and back off when you speak louder. On‑line dictionaries such as the Merriam‑Webster one pictured here, often include audio examples which can help you clarify pronunciation. Just make sure that you use an American English or UK English (or other language!) version as appropriate. (Remember, while you have your engineer hat on, to take account of this when setting levels.) Always use a pop shield, and I'd suggest trying to work slightly off‑axis, as talking to a point just to the right or left of the mic will prevent bursts of air and drops of saliva ruining your recording. I'd also recommend wearing headphones over one ear only, as this allows you to judge volume and listen for clipping and plosives on the recording, while also hearing your natural voice, which makes it easier to focus on that message we talked about. Simone demonstrates this technique in the picture on the next page. Hhe's working slightly off‑axis and has backed off an inch or two to deliver with more energy.Typically, you'd record with your mouth approximately the distance between your thumb and little finger from the mic, as pictured here.
I use the Adobe Audition package to edit my own voiceover work, but the techniques described below can be used in most audio‑editing software. Start by saving a new version of your original recording. (I keep the name of the file the same, but change the extension from _original to _edit.) Next, I'll turn my attention to the end of the recording, where I stepped away from the mic after the second take and recorded about 10 seconds of silence. Although processing is usually kept to a minimum, dealing with sibilance is important, and Eiosis' De‑esser plug‑in is much more precise than most.Wearing headphones, I can zoom in on this 'silence', turn up the volume, and listen for any background noise. If I notice any constant noise seeping into the recording, I may consider using Adobe Audition's noise‑reduction tool to capture a one‑ or two‑second profile of the silence, and then reduce the offending noise by about 75 percent throughout the recording. I should stress that this is rarely needed, and it's always a last resort, because such processing can generate swirly, metallic artifacts that draw more attention to themselves than the noise you intended to eliminate! But it's good to listen for such issues with fresh ears at the start of your editing session. If you find yourself using noise‑reduction often, that's a sign that you should find a better place to record, or improve the isolation of the space you've chosen. Don't forget that there are other ways to deal with some noise: often, a high‑pass filter is all you will need to clean up a recording, for example. Also remember that if your recording is to be mixed with music, slight background noise won't be noticeable, and that the more exposed your voice in the end product, the more problematic noise will become.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
Next, run these files through any standard EQ high‑pass and low‑pass filters you use, zoom in on the waveform, and select a one‑second strip of silence from each recording. Save these strips as separate files. For instance, on my system, a one‑second strip of silence recorded at 16‑bit, 44.1kHz on a Neumann TLM103 would have this name: room_tone_neumann_tlm_103_44100_16_one_second.wav. Ideally, the noise floor of each strip will be lower than ‑60dB. Now, when you have to remove a bump or a squeak between words, you can paste in a piece of these strips instead of muting, which would draw attention to the edit.
As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”
"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.”
Next, run these files through any standard EQ high‑pass and low‑pass filters you use, zoom in on the waveform, and select a one‑second strip of silence from each recording. Save these strips as separate files. For instance, on my system, a one‑second strip of silence recorded at 16‑bit, 44.1kHz on a Neumann TLM103 would have this name: room_tone_neumann_tlm_103_44100_16_one_second.wav. Ideally, the noise floor of each strip will be lower than ‑60dB. Now, when you have to remove a bump or a squeak between words, you can paste in a piece of these strips instead of muting, which would draw attention to the edit.
“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”
Voice actors get paid on a per project or per job basis. Your earnings as a voice actor range from: $35 for a small market radio spot, $150 for a 15 second recording for say a small website, $250 – $350 for a 30 second major market radio commercial (Plus use fees) to about $2000 – $5000 per audiobook, as an established voice talent. There are several ways to calculate how much voice actors get paid, with the most common being the word count of the script. The use of the material is also taken into consideration and whether or not you are granting a license to use your material for a specific duration on specific channels or if you are seeking a fee for a universal buyout.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
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Keep it respectable and charge what your time and services are worth. That means establishing some minimums. For example, you might set a minimum price of $100 per job. So if the client says they can get it done locally for less than half that price, you explain that they are getting a professional recording and the difference is in the quality of the recording.
Your own voice is your most important piece of equipment. If you're new to the voice-acting world, look around to see if there are classes or coaching in your area. Outside of class, practice speaking clearly and confidently. Learn to do this even with material you've never seen before. It's also important to learn voice care – straining or injuring your voice can hurt you and your career.
Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.
At this point — unless you're tracking for broadcast applications (where they don't work to peak levels) — consider 'normalising' your recording to an optimal level. Normalisation can be used to push the loudest peak to around ‑1dB and increase the volume of the entire recording by the same ratio. Of course, you can also tighten up dynamic range (the difference between the softest and loudest parts of your recording) by manually reducing the loudest sections of the recording before you apply normalisation. On a final note, if you do plan to use a compressor, then you might as well add gain at that stage instead of normalising.
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