This guide is designed to give you an insight into this hidden world and provide you with enough information to help you make an informed choice on whether or not this is a potential career for you. If you already are a voice actor, we will be giving you some tips and ideas to help you improve your voice acting skills to help you experience a dramatic difference in how you approach the written word.
However, there are lots of second tier voice over agencies and ones that are just getting established. One of your goals as a voice actor should be to get listed by an agency. However, wait until you have at least established yourself and put together a portfolio of work and super hot demos you can send out to them for consideration. When selecting an agent you need to carefully examine who they currently represent and then ask yourself: How do I fit in here? Does this agent have anyone like me on their books? If not, you will most definitely stand a better chance of being represented.

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"You need to be able to pull the listener in, help them suspend disbelief, become a part of the world the author created, and take the journey with your voice as the guide. Practice your character voices; they must be believable and honest. Work on your accents and timing and delivery within different genres. When reading, read out loud — even if you're not recording or being paid for it. This will help you with flow and dialogue. Listen to other audiobooks and figure out what you like and don't like, then work on these factors in your own performances. Working from a home studio, you have many more responsibilities to consider. Be mindful of them, set attainable goals and know your limitations. Never over-promise and under-deliver to a client. There are many established and aspiring narrators out there, so bring your best to the table.”

First of all let’s dismiss the obvious – there is no such thing as a standard rate, there are only guide lines and even these vary by Country and type of work. The only standard rates are those set by some Union scale rates. One of the most notable differences is that between voice over union rates and voice over rates non-union. Unions provide a standard voiceover rate and therefore you can safely rely on the unions guide (depending on which Country you are in). However, non union voice over rates vary enormously and are often down to negotiations between the voice over actor and the client.
Initially you will of course be a novice and even if you have a great voice, you will need to get yourself grounded in the industry. Again, this process will be down to how many hours you put in. Each person’s voice is individual and unique. For some people that means that they have a natural signature voice which is suited to certain types of voice over work. Other voice over actors have a natural passion for a particular aspect of the industry, such as character acting and so pursue their goals in that genre.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.

Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
Voiceover-Services.com welcomes you to listen & consider professional voice actor Paul Fraley for your next campaign or project. Located in Los Angeles, Paul brings an excitement & unique point-of-view to his work. Whether voicing National TV commercials, explainer videos, creating character voices for international video game apps or as the signature voice for a mid-west grocery store chain – Paul always looks forward to telling the next story.
"We recorded two or three takes of each story, and within those takes there were some pick‑ups [overdubs] for certain lines. When I was editing, I used takes that gave the best delivery, had the least movement or other noise, and provided the most provoking images. In some cases [we used] the first take. Sometimes, after saying a line over and over, one starts to lose the meaning of the line. Pick‑ups should go back to the top of the sentence, making editing much easier.”
“Bunny Studio Voice has a very efficient process to help us identify the right voice actors that best meet each of our video’s needs. Their platform keeps us informed throughout the process, from the actor accepting the project all the way through when the recording is complete. I highly recommend them as a reliable, high quality and cost-effective voice over provider”
Like pacing, vocal tone and inflection refer to ensuring you speak in a natural and pleasant manner. You want to be friendly and engaging, but not so much that you sound fake. No one wants to sound like a game show host. But, you also want to avoid monotone robot voice which, like pacing that’s too slow, can be boring and off-putting for listeners.
It's only after this sort of processing that I'll start cleaning up the recording and dealing with the gaps of silence between spoken passages. A noise gate (or an off‑line 'strip‑silence' function) can be used to automatically mute sections that fall below a certain level. However, if not used carefully, these tools will clip the 'T's and 'P's off the ends of words, and shut out natural breathing sounds. Worse, if your recording is noisy, a noise gate will actually draw attention to the problem, since your client will be able to hear the difference between room tone and absolute muting. Another trick is to use a downward expander to reduce the noise floor of quiet sections, rather than cut out the noise completely.

Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.
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