Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.

When you come to actually recording your voice, try to think of the mic as the ear of your listener. Picture your listener, have an opinion, and read the script as if the words were coming to mind that instant. The distance between your mouth and the mic should be about the same as the distance between your thumb and pinkie when making a hang‑five gesture (see the picture above). Move closer to the mic when you lower your voice and back off when you speak louder. On‑line dictionaries such as the Merriam‑Webster one pictured here, often include audio examples which can help you clarify pronunciation. Just make sure that you use an American English or UK English (or other language!) version as appropriate. (Remember, while you have your engineer hat on, to take account of this when setting levels.) Always use a pop shield, and I'd suggest trying to work slightly off‑axis, as talking to a point just to the right or left of the mic will prevent bursts of air and drops of saliva ruining your recording. I'd also recommend wearing headphones over one ear only, as this allows you to judge volume and listen for clipping and plosives on the recording, while also hearing your natural voice, which makes it easier to focus on that message we talked about. Simone demonstrates this technique in the picture on the next page. Hhe's working slightly off‑axis and has backed off an inch or two to deliver with more energy.Typically, you'd record with your mouth approximately the distance between your thumb and little finger from the mic, as pictured here.


At this point — unless you're tracking for broadcast applications (where they don't work to peak levels) — consider 'normalising' your recording to an optimal level. Normalisation can be used to push the loudest peak to around ‑1dB and increase the volume of the entire recording by the same ratio. Of course, you can also tighten up dynamic range (the difference between the softest and loudest parts of your recording) by manually reducing the loudest sections of the recording before you apply normalisation. On a final note, if you do plan to use a compressor, then you might as well add gain at that stage instead of normalising.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood. 

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When surveyed clients often list price as less important to them than the voice quality (fit to their brief), the recording studio quality, the time of turnaround…The point is that they want people that are reliable and can add value not just through their voice but also in the production stages and the speed at which they adapt to the client brief.
Realistically as a voice over actor you make between who can’t make $50k – $100k by using online casting sites and local agents and of course hustling for work on your own. That’s right, you need to hustle. I often hear voice over actors say that they they are not good at marketing or selling. Yet every business owner has to do this to make money. So learning these skills can make a big difference to your earning potential.
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.”
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
Always keep it professional. A client may not have a budget that works within your rates presently, but one day they may have a project with a much larger budget and think of you as the talent to circle back to! It never hurts to politely decline when a project has too low of a rate and exclaim, “I would love to work with you in the future when our rates align!”
As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
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Much of the working week as a voice actor, is taken up with auditioning. The success of auditions will depend on your skill, understanding of the brief, speed to deliver, your technical ability and how well you record your voice. By tracking and improving your success your can improve the ratio of auditions to paid work. This in itself requires you to match your voice to the auditions that are a natural fit to your vocal ability and style. As your experience and voice skills expand, so the breadth of work that you can audition for increases.
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
Important: Use headphones to check the audio quality of your test recording. Your computer speakers will not be good enough for this. Headphones allow you to listen closely to ensure clear audio. Obviously, you want the audio to sound good on even the cheapest speaker, but you will be much happier if you use headphones. Remember, a good portion of your video viewers will listen this way, so you want to be sure they’ll have an optimal experience.
In other words, Mirek gave us all the information we needed to start the job. Unfortunately, though, that's not how it usually works! Usually, you'll need to work hard to get all the information you need from your client to do the job well. If you're at all uncertain about their expectations, whether about the performance, or about technical and organisational issues such as file formats or payment procedures, save yourself time and a headache by clearing up all doubts beforehand, and don't hit the record button until your client has given you the green light by email. With that sorted, you can more easily don your other hats and get on with the job.

You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”
Like pacing, vocal tone and inflection refer to ensuring you speak in a natural and pleasant manner. You want to be friendly and engaging, but not so much that you sound fake. No one wants to sound like a game show host. But, you also want to avoid monotone robot voice which, like pacing that’s too slow, can be boring and off-putting for listeners.

"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”


When surveyed clients often list price as less important to them than the voice quality (fit to their brief), the recording studio quality, the time of turnaround…The point is that they want people that are reliable and can add value not just through their voice but also in the production stages and the speed at which they adapt to the client brief.
Even if you're mixing yourself, it's better to add EQ and compression only when you can hear how it will sit with the soundtrack or special effects. Ultimately, it comes down to knowing what your voice will be used for and making a judgement. For instance, if I'm recording a tagline for a TV or radio advert, I'll generally run a mic into a nice preamp (where I might add slight tube warmth, and subtle EQ or compression, just to give the recording a bit of 'body'), and I may do a little de‑essing using a plug‑in when performing any edits. However, for e‑learning jobs, corporate videos and so on, I'll tend not to add any creative processing while recording or editing, and will only use the de‑esser ever so slightly.
Voiceover actors that stay focused and build their network of relationships get more work. It’s that simple. This is the same for any professional in almost all industries. Marketing yourself as a voiceover actor is not a one off activity. To be effective you need to continually market and develop your personal brand. We cover this in more detail in this guide.
1. You need to get oriented with the industry. You need an education in this business prior to investing in it—especially if you hope to be valuable as a voiceover talent. You need to understand who your core clients would be and who you would eventually create a voiceover demo for, namely, producers. If you’re not servicing them, then you’re not servicing your self. This is precisely why I wrote, “The SOUND ADVICE Encyclopedia of Voiceover & The Business of Being a Working Talent.” You need insight as to what’s needed and wanted of you in this field, and how professional sessions are run, otherwise you’ll likely frustrate yourself with unrealistic expectations.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar  career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials!
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
Voiceover-Services.com welcomes you to listen & consider professional voice actor Paul Fraley for your next campaign or project. Located in Los Angeles, Paul brings an excitement & unique point-of-view to his work. Whether voicing National TV commercials, explainer videos, creating character voices for international video game apps or as the signature voice for a mid-west grocery store chain – Paul always looks forward to telling the next story.
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