1. You need to get oriented with the industry. You need an education in this business prior to investing in it—especially if you hope to be valuable as a voiceover talent. You need to understand who your core clients would be and who you would eventually create a voiceover demo for, namely, producers. If you’re not servicing them, then you’re not servicing your self. This is precisely why I wrote, “The SOUND ADVICE Encyclopedia of Voiceover & The Business of Being a Working Talent.” You need insight as to what’s needed and wanted of you in this field, and how professional sessions are run, otherwise you’ll likely frustrate yourself with unrealistic expectations.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
Recording voice overs like a pro isn’t that difficult when you know how to do it. You may have noticed that the actual recording part plays little part when compared to the preparation. Taking the proper steps before you hit the record button and then taking the time to edit your audio appropriately will go a long way to ensuring your voice overs sound professional and engaging.
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
Megan MacPhee is a voice-over artist, singer, actor, dancer, content creator, and teaching artist based out of NYC. A member of Actors Equity Association, credits include national tours, regional theatre, Radio City Music Hall, and The Metropolitan Opera. Her work as a voice-over artist includes national television commercials, social media spots for various brands, voicing the role of EMMA/GHOST GAL in the animated series “YU-GI-OH! VRAINS,” as well as e-Learning, demos, promos, and audiobooks. She has a Bachelor of Music in Musical Theatre from CUA and Contemporary/Classical training from London Dramatic Academy. To view more of Megan’s work visit www.meganmacphee.com or check out her web series, www.unbalancedwebseries.com
You don't need a state-of-the-art production studio to work in voice-over. You do need good enough equipment to record, edit and submit a good audition. A computer with a microphone and a mixer may do the trick. It's important that the room you record in be as soundproof as possible – if you use a walk-in closet where the clothes muffle the sounds outside, the industry's not going to complain.
One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.