The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar  career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials!

There are two main priorities in voiceover work: the message that you're being asked to convey; and invisibility — by which I mean you never want people to notice your voice. This might sound counter‑intuitive. After all, why not make your voice sound great? Well, you need the listener to focus on the message your client is paying you to get across, rather than your voice itself, so it needs to sound natural. Even for tag lines, where you might think a fuller, warmer, more compressed (or whatever) voice would be appropriate, the production house will often want to perform EQ and compression themselves. This lesson took me a long time to learn, but my clients are much happier when I send them a nice, dry recording. I simply remind myself that I'm supplying the raw material for them to add to their mix, and letting them make their magic.

"We recorded two or three takes of each story, and within those takes there were some pick‑ups [overdubs] for certain lines. When I was editing, I used takes that gave the best delivery, had the least movement or other noise, and provided the most provoking images. In some cases [we used] the first take. Sometimes, after saying a line over and over, one starts to lose the meaning of the line. Pick‑ups should go back to the top of the sentence, making editing much easier.”


You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.


A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
It's a good idea to record with one ear free from your headphones, as this helps you to deliver a more natural performance.When recording solo, I find the role of director the hardest to play. How can you lose yourself in the moment if you're on the lookout for mistakes? If you stop each time you mispronounce a word or use the wrong intonation, your spoken‑word recording will sound choppy and unnatural. It's for this reason that I like to record each job twice. The first time, I push the director out of the room and focus on the message. If possible, I even let the soundtrack of the video I'm narrating play quietly in my headphones, and I don't stop for mistakes any more than I would if I were telling a story to a friend. During the second take, I let the director back into the room, to make sure I pronounce everything correctly and emphasise the correct information — though I still try to keep the performance honest and natural.

If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
While having a broad set of voice skills is beneficial, many voice overs establish themselves in commercials and more general corporate voiceover work before specialising. Having a niche or specialist focus though can make a difference in earning potential. So, bearing in mind the question: how much money do a voice actors make, will also depend on the level and experience in a given niche e.g. animation, audiobooks or gaming.
In late 2009, my wife Simone received an email from Prague in the Czech Republic. The sender, Mirek Jirku, was heading up a project to record voice messages for the foreign‑language versions of the latest Avast! anti‑virus software. Mirek sent us eight messages to be recorded, specified the fee and deadline, and requested a slow, friendly read. He asked us to send separate stereo MP3 files (at 160kbps or higher quality) for each message, specified that we'd have to sign a non‑disclosure agreement before recording, that we'd need to invoice afterwards, and that he'd pay via a wire transfer instead of PayPal (which is often used for international payments).
You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.

Before you do anything though, ask yourself why you want to become a voice actor. If you know upfront what your goals, expectations, and motivations are, you will be more successful. Setting small achievable goals and placing deadlines on them will make sure you stay on track, even if you only want to do voice over as a hobby instead of a full-time career.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
Finally, as you complete more work, you can end up with a lot of different files from your projects, so good 'housekeeping' of your sessions and recordings is a must. Glancing at the filename simone_kliass_avast_virus_database_neumann_tlm_103_original.wav, I can easily tell that this is the original recording of my wife's "Your virus database has been updated” message in Portuguese for Avast! on a Neumann TLM103 mic. It doesn't matter what your system is, as long as it works and you can stick to it.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
As editor, you need to turn the raw recording into the final version of the file you'll be sending to your client. Editing during a recording session can be problematic, and particularly so if you're recording in a domestic environment. How can you expect to hear the drone of the dishwasher ruining your recording if the dishwasher is still running as you edit? I'll look in more detail at setting up a voiceover recording studio next time, but for now, if recording in a separate room or isolated booth isn't an option, at least try to edit the file the following morning (or maybe at night) when there's less noise around — because hearing your recording with a fresh ear and in a quieter environment will help you to make better editing decisions, and will reveal noises that slipped your attention earlier.
You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
The point is each person can often have a different perspective on how they ‘bid’ for work. Another factor is how you work within an industry if you have a really high profile. For instance if a big car manufacturer chooses you, you’re not going to get any kind of work from any other car manufacturer so you’re alienating yourself out of the rest of the market for the big players.
Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
Some might think that the audio portion of a video takes a backseat to the visual portions, but that’s not true. Most video watchers note that they are more likely to stop watching a video with bad audio vs. lower-quality video. In fact, a recent TechSmith study of video viewing habits showed that more than 25% of video viewers watched a video all the way through because the audio was good — more than those who said professional video style was most important.
Voice over is a production technique where a voice that is not part of the narrative is heard over the action. It’s often used in movies, TV shows, plays, or other presentations. Voice over is an effective way to convey information that doesn’t naturally fit into the plot or the other visual elements that are occurring. Voice over work is read by a voice actor who reads from a script, and it is added to the other elements during production.
I use the Adobe Audition package to edit my own voiceover work, but the techniques described below can be used in most audio‑editing software. Start by saving a new version of your original recording. (I keep the name of the file the same, but change the extension from _original to _edit.) Next, I'll turn my attention to the end of the recording, where I stepped away from the mic after the second take and recorded about 10 seconds of silence. Although processing is usually kept to a minimum, dealing with sibilance is important, and Eiosis' De‑esser plug‑in is much more precise than most.Wearing headphones, I can zoom in on this 'silence', turn up the volume, and listen for any background noise. If I notice any constant noise seeping into the recording, I may consider using Adobe Audition's noise‑reduction tool to capture a one‑ or two‑second profile of the silence, and then reduce the offending noise by about 75 percent throughout the recording. I should stress that this is rarely needed, and it's always a last resort, because such processing can generate swirly, metallic artifacts that draw more attention to themselves than the noise you intended to eliminate! But it's good to listen for such issues with fresh ears at the start of your editing session. If you find yourself using noise‑reduction often, that's a sign that you should find a better place to record, or improve the isolation of the space you've chosen. Don't forget that there are other ways to deal with some noise: often, a high‑pass filter is all you will need to clean up a recording, for example. Also remember that if your recording is to be mixed with music, slight background noise won't be noticeable, and that the more exposed your voice in the end product, the more problematic noise will become.
It's a good idea to record with one ear free from your headphones, as this helps you to deliver a more natural performance.When recording solo, I find the role of director the hardest to play. How can you lose yourself in the moment if you're on the lookout for mistakes? If you stop each time you mispronounce a word or use the wrong intonation, your spoken‑word recording will sound choppy and unnatural. It's for this reason that I like to record each job twice. The first time, I push the director out of the room and focus on the message. If possible, I even let the soundtrack of the video I'm narrating play quietly in my headphones, and I don't stop for mistakes any more than I would if I were telling a story to a friend. During the second take, I let the director back into the room, to make sure I pronounce everything correctly and emphasise the correct information — though I still try to keep the performance honest and natural.
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.

The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.

As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
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