Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.”
A demo recording of you doing voice-over work is your CV and your business card combined. If you're applying for a voice-over job, you can send the potential customer your demo via the Internet. Ideally you have multiple demos for different types of gigs. For commercials, clients want to hear 60 to 90 seconds of voice work. If you're auditioning as an audiobook reader, five minutes of demo proves that you can stay in character over a longer stretch of time.