First of all let’s dismiss the obvious – there is no such thing as a standard rate, there are only guide lines and even these vary by Country and type of work. The only standard rates are those set by some Union scale rates. One of the most notable differences is that between voice over union rates and voice over rates non-union. Unions provide a standard voiceover rate and therefore you can safely rely on the unions guide (depending on which Country you are in). However, non union voice over rates vary enormously and are often down to negotiations between the voice over actor and the client.
Do you have a great voice? Maybe you're not the world's best singer, but you might still have a good speaking voice. Couple that with a home studio, and you could consider a sideline as a self-producing voiceover artist. Making money as a voiceover artist used to mean living in a big city, mailing out demos, and sitting in traffic in between auditions. As with the music industry, though, affordable recording gear, home studios and broadband Internet have reshaped the job. A work‑at‑home mummom in Manchester can record a phone greeting for a travel agency in Rome; an actor in New York can narrate a video for a tyre company in Russia; or, to offer my own example, an American ex‑pat can record for an ESL (English as a Second Language) textbook, while his Brazilian wife lends her voice to software being developed in the Czech Republic, and all from the comfort of our house in São Paulo.

Next, run these files through any standard EQ high‑pass and low‑pass filters you use, zoom in on the waveform, and select a one‑second strip of silence from each recording. Save these strips as separate files. For instance, on my system, a one‑second strip of silence recorded at 16‑bit, 44.1kHz on a Neumann TLM103 would have this name: room_tone_neumann_tlm_103_44100_16_one_second.wav. Ideally, the noise floor of each strip will be lower than ‑60dB. Now, when you have to remove a bump or a squeak between words, you can paste in a piece of these strips instead of muting, which would draw attention to the edit.
Before you do anything though, ask yourself why you want to become a voice actor. If you know upfront what your goals, expectations, and motivations are, you will be more successful. Setting small achievable goals and placing deadlines on them will make sure you stay on track, even if you only want to do voice over as a hobby instead of a full-time career.
Your own voice is your most important piece of equipment. If you're new to the voice-acting world, look around to see if there are classes or coaching in your area. Outside of class, practice speaking clearly and confidently. Learn to do this even with material you've never seen before. It's also important to learn voice care – straining or injuring your voice can hurt you and your career.
No place is totally silent, so find the best place you can — even if that means thinking outside the box. I have a friend who regularly records his podcast in his car. He lives in a small house with dogs and kids, so there really isn’t anywhere else quiet enough. He takes his laptop and mic out to his driveway, shuts himself in the car and records. The results are surprisingly good! 

If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
Why the difference in approach? Lots of my e‑learning and corporate jobs are done for production houses that will be adding other voices to the mix. Ironically, if I record my voice via a great mic and preamp, and add some nice processing, it can end up standing out from the other voices, drawing attention to itself. The production house will see this as me causing them a problem, even though my recording sounds better than the others!
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.

Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
"When recording voiceovers at home, you have to focus on performance: keep your energy levels up, stay true to the page, pronounce words correctly and consistently, and make sure you keep to a schedule to make the deadline. Prep well so you don't waste time second‑guessing yourself, looking up words as you go, and remember to not over‑ or under‑direct yourself. Also, make sure you know your recording equipment and room well; being able to quickly make adjustments to mic placement, levels, and so on, will make you more efficient.”

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The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar  career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials!
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We screen our talents to make sure your voice recording has a professional broadcast quality level. Once you order a project, your money is absolutely safe with us. We do not pay the voiceover artist until the project is successfully done and approved by you. You can asks for revisions at no extra cost as long as they don't involve changes in the script.
First of all, don’t be put off by the word technical. The ‘technical’ skills you need to learn to involve how you record and then edit your recording and of course you will need a home studio to do this. This needn’t be a daunting prospect though. Many freelance sound engineers are available who can help you with this – contact us if you want a reputable one.
"We recorded two or three takes of each story, and within those takes there were some pick‑ups [overdubs] for certain lines. When I was editing, I used takes that gave the best delivery, had the least movement or other noise, and provided the most provoking images. In some cases [we used] the first take. Sometimes, after saying a line over and over, one starts to lose the meaning of the line. Pick‑ups should go back to the top of the sentence, making editing much easier.”
We screen our talents to make sure your voice recording has a professional broadcast quality level. Once you order a project, your money is absolutely safe with us. We do not pay the voiceover artist until the project is successfully done and approved by you. You can asks for revisions at no extra cost as long as they don't involve changes in the script.

3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
One of the most important rules is to ensure you value yourself as a professional. If you undervalue your own service it can be hard to later charge for the correct rates. A professional voice-over should cost a minimum amount, even if you’re new. If you allow clients to low-ball your work from the outset it will continue to set the expectation that they can get a voiceover from you on the cheap. This can then mean the difference between making a living and paying bills or not.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it. 

Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.
"When recording voiceovers at home, you have to focus on performance: keep your energy levels up, stay true to the page, pronounce words correctly and consistently, and make sure you keep to a schedule to make the deadline. Prep well so you don't waste time second‑guessing yourself, looking up words as you go, and remember to not over‑ or under‑direct yourself. Also, make sure you know your recording equipment and room well; being able to quickly make adjustments to mic placement, levels, and so on, will make you more efficient.”
Understand that once you’re committed, you’re committed. Given the inevitable transparency of the Internet, if you get caught doing non-union work as a union member, you personal brand and your reputation will take a devastating hit once it’s splashed on discussion forums and professional networks. ‘Naming and shaming’ is a popular tactic these days.
Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
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