Hiring a voice actor can be intimidating, especially if you have not done it before. After all, the voice that reads your script is the most powerful connector you have with your audience — the voice quality brings emotion and a sensory experience to your video. Here are a few guidelines to managing your search and relationship with voice over talent.

Why the difference in approach? Lots of my e‑learning and corporate jobs are done for production houses that will be adding other voices to the mix. Ironically, if I record my voice via a great mic and preamp, and add some nice processing, it can end up standing out from the other voices, drawing attention to itself. The production house will see this as me causing them a problem, even though my recording sounds better than the others!
"When recording voiceovers at home, you have to focus on performance: keep your energy levels up, stay true to the page, pronounce words correctly and consistently, and make sure you keep to a schedule to make the deadline. Prep well so you don't waste time second‑guessing yourself, looking up words as you go, and remember to not over‑ or under‑direct yourself. Also, make sure you know your recording equipment and room well; being able to quickly make adjustments to mic placement, levels, and so on, will make you more efficient.”
Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.
At this point — unless you're tracking for broadcast applications (where they don't work to peak levels) — consider 'normalising' your recording to an optimal level. Normalisation can be used to push the loudest peak to around ‑1dB and increase the volume of the entire recording by the same ratio. Of course, you can also tighten up dynamic range (the difference between the softest and loudest parts of your recording) by manually reducing the loudest sections of the recording before you apply normalisation. On a final note, if you do plan to use a compressor, then you might as well add gain at that stage instead of normalising.
Before you do anything though, ask yourself why you want to become a voice actor. If you know upfront what your goals, expectations, and motivations are, you will be more successful. Setting small achievable goals and placing deadlines on them will make sure you stay on track, even if you only want to do voice over as a hobby instead of a full-time career.
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Even if you're mixing yourself, it's better to add EQ and compression only when you can hear how it will sit with the soundtrack or special effects. Ultimately, it comes down to knowing what your voice will be used for and making a judgement. For instance, if I'm recording a tagline for a TV or radio advert, I'll generally run a mic into a nice preamp (where I might add slight tube warmth, and subtle EQ or compression, just to give the recording a bit of 'body'), and I may do a little de‑essing using a plug‑in when performing any edits. However, for e‑learning jobs, corporate videos and so on, I'll tend not to add any creative processing while recording or editing, and will only use the de‑esser ever so slightly.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar  career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials! 

First of all let’s dismiss the obvious – there is no such thing as a standard rate, there are only guide lines and even these vary by Country and type of work. The only standard rates are those set by some Union scale rates. One of the most notable differences is that between voice over union rates and voice over rates non-union. Unions provide a standard voiceover rate and therefore you can safely rely on the unions guide (depending on which Country you are in). However, non union voice over rates vary enormously and are often down to negotiations between the voice over actor and the client.
Why the difference in approach? Lots of my e‑learning and corporate jobs are done for production houses that will be adding other voices to the mix. Ironically, if I record my voice via a great mic and preamp, and add some nice processing, it can end up standing out from the other voices, drawing attention to itself. The production house will see this as me causing them a problem, even though my recording sounds better than the others!

Finally, as you complete more work, you can end up with a lot of different files from your projects, so good 'housekeeping' of your sessions and recordings is a must. Glancing at the filename simone_kliass_avast_virus_database_neumann_tlm_103_original.wav, I can easily tell that this is the original recording of my wife's "Your virus database has been updated” message in Portuguese for Avast! on a Neumann TLM103 mic. It doesn't matter what your system is, as long as it works and you can stick to it.

1. You need to get oriented with the industry. You need an education in this business prior to investing in it—especially if you hope to be valuable as a voiceover talent. You need to understand who your core clients would be and who you would eventually create a voiceover demo for, namely, producers. If you’re not servicing them, then you’re not servicing your self. This is precisely why I wrote, “The SOUND ADVICE Encyclopedia of Voiceover & The Business of Being a Working Talent.” You need insight as to what’s needed and wanted of you in this field, and how professional sessions are run, otherwise you’ll likely frustrate yourself with unrealistic expectations.
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.”

Voiceover-Services.com welcomes you to listen & consider professional voice actor Paul Fraley for your next campaign or project. Located in Los Angeles, Paul brings an excitement & unique point-of-view to his work. Whether voicing National TV commercials, explainer videos, creating character voices for international video game apps or as the signature voice for a mid-west grocery store chain – Paul always looks forward to telling the next story.
Both union and non-union have advantages and disadvantages; ultimately, it’s a decision that you, as a voice over actor, will have to make. Like everything else, it’s of critical importance that you do your research and weigh up the pros and cons. Seasoned pros will usually tell you it’s best to be a union member because, if you run into trouble, the union will fight your cause.
One of the most frequent questions I hear from other professionals pursuing a voice acting career is, “How much should I charge a client for [insert voice-over project here]?” It’s imperative for voice-over artists to do their due diligence in researching current industry standard rates for various projects, as well as speak with other professionals in the industry about voice-over rates.
Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.
In late 2009, my wife Simone received an email from Prague in the Czech Republic. The sender, Mirek Jirku, was heading up a project to record voice messages for the foreign‑language versions of the latest Avast! anti‑virus software. Mirek sent us eight messages to be recorded, specified the fee and deadline, and requested a slow, friendly read. He asked us to send separate stereo MP3 files (at 160kbps or higher quality) for each message, specified that we'd have to sign a non‑disclosure agreement before recording, that we'd need to invoice afterwards, and that he'd pay via a wire transfer instead of PayPal (which is often used for international payments).

Next, go back to the beginning and start editing out your mistakes. I also like to edit out any abnormally long silences between sentences or statements and any weird sounds that don’t belong. Remember, though, that pauses are ok (and even necessary) to help break up the audio and make it feel more natural and conversational, so don’t go hog wild with it.


3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
So, how do you get started? Like all things acting, voiceover can appear elusive at the onset, if not downright secretive. In part because your experience, or lack thereof, leaves you vulnerable to assumptions, hearsay, and clichés such as, “The same 10 people get all the work,” which is literally impossible—especially when you consider the average American hears approximately 9,000 voiceovers a day. And, according to one study, the demand for professional voiceover talent, otherwise known as a vocal brand, has increased by more than 2000 percent since 2009.
A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
Recording voice overs like a pro isn’t that difficult when you know how to do it. You may have noticed that the actual recording part plays little part when compared to the preparation. Taking the proper steps before you hit the record button and then taking the time to edit your audio appropriately will go a long way to ensuring your voice overs sound professional and engaging. 

There are two main priorities in voiceover work: the message that you're being asked to convey; and invisibility — by which I mean you never want people to notice your voice. This might sound counter‑intuitive. After all, why not make your voice sound great? Well, you need the listener to focus on the message your client is paying you to get across, rather than your voice itself, so it needs to sound natural. Even for tag lines, where you might think a fuller, warmer, more compressed (or whatever) voice would be appropriate, the production house will often want to perform EQ and compression themselves. This lesson took me a long time to learn, but my clients are much happier when I send them a nice, dry recording. I simply remind myself that I'm supplying the raw material for them to add to their mix, and letting them make their magic.
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
There are lots of ways to get voice acting work, from online sites such as Bodalgo.com, Mandy.com, Voice123 and Voices.com. These are known as pay to play sites. They have lots of opportunities for you to audition, but it is highly competitive. Looking locally for businesses, including radio stations, that need voiceover is also a good way to start.

I use the Adobe Audition package to edit my own voiceover work, but the techniques described below can be used in most audio‑editing software. Start by saving a new version of your original recording. (I keep the name of the file the same, but change the extension from _original to _edit.) Next, I'll turn my attention to the end of the recording, where I stepped away from the mic after the second take and recorded about 10 seconds of silence. Although processing is usually kept to a minimum, dealing with sibilance is important, and Eiosis' De‑esser plug‑in is much more precise than most.Wearing headphones, I can zoom in on this 'silence', turn up the volume, and listen for any background noise. If I notice any constant noise seeping into the recording, I may consider using Adobe Audition's noise‑reduction tool to capture a one‑ or two‑second profile of the silence, and then reduce the offending noise by about 75 percent throughout the recording. I should stress that this is rarely needed, and it's always a last resort, because such processing can generate swirly, metallic artifacts that draw more attention to themselves than the noise you intended to eliminate! But it's good to listen for such issues with fresh ears at the start of your editing session. If you find yourself using noise‑reduction often, that's a sign that you should find a better place to record, or improve the isolation of the space you've chosen. Don't forget that there are other ways to deal with some noise: often, a high‑pass filter is all you will need to clean up a recording, for example. Also remember that if your recording is to be mixed with music, slight background noise won't be noticeable, and that the more exposed your voice in the end product, the more problematic noise will become.


Some might think that the audio portion of a video takes a backseat to the visual portions, but that’s not true. Most video watchers note that they are more likely to stop watching a video with bad audio vs. lower-quality video. In fact, a recent TechSmith study of video viewing habits showed that more than 25% of video viewers watched a video all the way through because the audio was good — more than those who said professional video style was most important.
Hiring a voice actor can be intimidating, especially if you have not done it before. After all, the voice that reads your script is the most powerful connector you have with your audience — the voice quality brings emotion and a sensory experience to your video. Here are a few guidelines to managing your search and relationship with voice over talent.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.

“Bunny Studio Voice has a very efficient process to help us identify the right voice actors that best meet each of our video’s needs. Their platform keeps us informed throughout the process, from the actor accepting the project all the way through when the recording is complete. I highly recommend them as a reliable, high quality and cost-effective voice over provider”
A demo recording of you doing voice-over work is your CV and your business card combined. If you're applying for a voice-over job, you can send the potential customer your demo via the Internet. Ideally you have multiple demos for different types of gigs. For commercials, clients want to hear 60 to 90 seconds of voice work. If you're auditioning as an audiobook reader, five minutes of demo proves that you can stay in character over a longer stretch of time.
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
Important: Use headphones to check the audio quality of your test recording. Your computer speakers will not be good enough for this. Headphones allow you to listen closely to ensure clear audio. Obviously, you want the audio to sound good on even the cheapest speaker, but you will be much happier if you use headphones. Remember, a good portion of your video viewers will listen this way, so you want to be sure they’ll have an optimal experience.
You don't need a state-of-the-art production studio to work in voice-over. You do need good enough equipment to record, edit and submit a good audition. A computer with a microphone and a mixer may do the trick. It's important that the room you record in be as soundproof as possible – if you use a walk-in closet where the clothes muffle the sounds outside, the industry's not going to complain.

Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
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