The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
At the end of the day, we all need to have a baseline of what is an acceptable pay rate and what you may need to walk away from politely. This is a competitive market and when you have put in the training, financial investment, technical education in perfecting your studio sound, and countless hours practicing in the booth you must advocate for yourself and know your worth! If you have any questions, reach out to the SAV community. We’re here to be stronger together as you move through your voice acting career!
When asked by someone outside of the industry how much I’m compensated for a commercial voice-over, I can see their eyes grow large with excitement. It may sound like a large number for two or three hours of studio time, but what is not understood is the investment in time, money and education that it takes to begin and sustain a voice acting career. As voice-over professionals, we need to remember (especially if we are setting our own rates) that the time we have spent in classes, coaching sessions, and our booth add up to our expertise in this field. When setting your own voice-over rates, or negotiating those set by producers and/or clients, you need to not only consider your session fee (the time spent in the booth recording the specific copy), but also all the training you’ve acquired and the investment in your home studio (which helps make your client’s job much easier).
You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
First, since you’ve decided to use professional talent rather than record your own voice over, you know the challenge is to find a person whose interpretation of your script and voice quality represents your brand. You might have a list of qualities — female or male, a mature or childlike voice, a certain accent, authoritative, and so on. This is your voice profile. It’s best to start with this list already defined so you can easily narrow your results.
Recording voice overs like a pro isn’t that difficult when you know how to do it. You may have noticed that the actual recording part plays little part when compared to the preparation. Taking the proper steps before you hit the record button and then taking the time to edit your audio appropriately will go a long way to ensuring your voice overs sound professional and engaging.
First, I like to listen to the entire voice over recording from start to finish. I may make notes here and there to remind myself of something I want to go back and edit, but this time through I really just want to concentrate on the overall pacing and tone of the recording. Does it sound like I hoped? Did I rush or speak too slowly? Did I flub any words, mumble, or misspeak? Are there weird silences or unknown sounds?
Before you get down to the nitty-gritty, though, I recommend doing a test recording to ensure your equipment works properly and your audio levels are strong. You don’t need to record the entire script, but a few paragraphs will give you enough to ensure that the audio is clear, at an appropriate level, and doesn’t include any stray or ambient noises.
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“Bunny Studio Voice has a very efficient process to help us identify the right voice actors that best meet each of our video’s needs. Their platform keeps us informed throughout the process, from the actor accepting the project all the way through when the recording is complete. I highly recommend them as a reliable, high quality and cost-effective voice over provider”
"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”
“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
"When recording voiceovers at home, you have to focus on performance: keep your energy levels up, stay true to the page, pronounce words correctly and consistently, and make sure you keep to a schedule to make the deadline. Prep well so you don't waste time second‑guessing yourself, looking up words as you go, and remember to not over‑ or under‑direct yourself. Also, make sure you know your recording equipment and room well; being able to quickly make adjustments to mic placement, levels, and so on, will make you more efficient.”