A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
I’m new to this so keep that in mind, but I use a cheap “dog training clicker” to mark my redo portions. They are very visible in the sound track. In longer recording sessions (where I won’t remember the error) I’m experimenting with using 1,2 or 3 clicks to indicate how far I plan to back up for the restart. I can often find and do the cut without have to play anything – that by having an idea of how far back I need to look.
The quality of your voice over depends almost entirely o the skill of the voice actor you use. A good voice actor will have perfect enunciation (ie, be very easy to understand), speak at an ideal pace (not too fast and not too slow), and have a pleasing voice. They should also be good at acting, and able to convey the feeling or emotions required by the script, using vocal variance and tone to keep the words interesting while also embodying the desired mood.
Do you have a great voice? Maybe you're not the world's best singer, but you might still have a good speaking voice. Couple that with a home studio, and you could consider a sideline as a self-producing voiceover artist. Making money as a voiceover artist used to mean living in a big city, mailing out demos, and sitting in traffic in between auditions. As with the music industry, though, affordable recording gear, home studios and broadband Internet have reshaped the job. A work‑at‑home mummom in Manchester can record a phone greeting for a travel agency in Rome; an actor in New York can narrate a video for a tyre company in Russia; or, to offer my own example, an American ex‑pat can record for an ESL (English as a Second Language) textbook, while his Brazilian wife lends her voice to software being developed in the Czech Republic, and all from the comfort of our house in São Paulo.
Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
“Bunny Studio Voice has a very efficient process to help us identify the right voice actors that best meet each of our video’s needs. Their platform keeps us informed throughout the process, from the actor accepting the project all the way through when the recording is complete. I highly recommend them as a reliable, high quality and cost-effective voice over provider”
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
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