One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.
Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.
One of the most important rules is to ensure you value yourself as a professional. If you undervalue your own service it can be hard to later charge for the correct rates. A professional voice-over should cost a minimum amount, even if you’re new. If you allow clients to low-ball your work from the outset it will continue to set the expectation that they can get a voiceover from you on the cheap. This can then mean the difference between making a living and paying bills or not.
It's a good idea to record with one ear free from your headphones, as this helps you to deliver a more natural performance.When recording solo, I find the role of director the hardest to play. How can you lose yourself in the moment if you're on the lookout for mistakes? If you stop each time you mispronounce a word or use the wrong intonation, your spoken‑word recording will sound choppy and unnatural. It's for this reason that I like to record each job twice. The first time, I push the director out of the room and focus on the message. If possible, I even let the soundtrack of the video I'm narrating play quietly in my headphones, and I don't stop for mistakes any more than I would if I were telling a story to a friend. During the second take, I let the director back into the room, to make sure I pronounce everything correctly and emphasise the correct information — though I still try to keep the performance honest and natural.
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
The point is each person can often have a different perspective on how they ‘bid’ for work. Another factor is how you work within an industry if you have a really high profile. For instance if a big car manufacturer chooses you, you’re not going to get any kind of work from any other car manufacturer so you’re alienating yourself out of the rest of the market for the big players.
This guide is designed to give you an insight into this hidden world and provide you with enough information to help you make an informed choice on whether or not this is a potential career for you. If you already are a voice actor, we will be giving you some tips and ideas to help you improve your voice acting skills to help you experience a dramatic difference in how you approach the written word.
"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
We screen our talents to make sure your voice recording has a professional broadcast quality level. Once you order a project, your money is absolutely safe with us. We do not pay the voiceover artist until the project is successfully done and approved by you. You can asks for revisions at no extra cost as long as they don't involve changes in the script.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.