When asked by someone outside of the industry how much I’m compensated for a commercial voice-over, I can see their eyes grow large with excitement. It may sound like a large number for two or three hours of studio time, but what is not understood is the investment in time, money and education that it takes to begin and sustain a voice acting career. As voice-over professionals, we need to remember (especially if we are setting our own rates) that the time we have spent in classes, coaching sessions, and our booth add up to our expertise in this field. When setting your own voice-over rates, or negotiating those set by producers and/or clients, you need to not only consider your session fee (the time spent in the booth recording the specific copy), but also all the training you’ve acquired and the investment in your home studio (which helps make your client’s job much easier).
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
There are two main priorities in voiceover work: the message that you're being asked to convey; and invisibility — by which I mean you never want people to notice your voice. This might sound counter‑intuitive. After all, why not make your voice sound great? Well, you need the listener to focus on the message your client is paying you to get across, rather than your voice itself, so it needs to sound natural. Even for tag lines, where you might think a fuller, warmer, more compressed (or whatever) voice would be appropriate, the production house will often want to perform EQ and compression themselves. This lesson took me a long time to learn, but my clients are much happier when I send them a nice, dry recording. I simply remind myself that I'm supplying the raw material for them to add to their mix, and letting them make their magic.
When considering “how much do voice actors make”, you have to consider the physical demands of the job. A voiceover actor’s main tool is their voice. Unlike a machine, the voice is a sensitive instrument and cannot be used to extremes all day, every day. If you did, you would risk damaging your vocal chords. Of course delivering the same consistent quality 12 hours a day would also be impossible. For many established voiceover talent, even long periods of use, 3-4 hours at a stretch can be tiring. At the extreme vocal end of voice acting you have gaming. In gaming the physicality of shouting and using the full range of voice, often for different characters takes it’s toll. For this reason many gaming voice actors are particularly careful about their vocal health.
The clarity of your voice and a comfortable volume may be the most essential parts of great audio. If your voice over recording is fuzzy or muddy sounding, it will be difficult for people to understand. Audiences likely will be distracted and unable to absorb the information or may simply move on. Either way, they miss your message and you miss an opportunity to share what your knowledge.
Finally, as you complete more work, you can end up with a lot of different files from your projects, so good 'housekeeping' of your sessions and recordings is a must. Glancing at the filename simone_kliass_avast_virus_database_neumann_tlm_103_original.wav, I can easily tell that this is the original recording of my wife's "Your virus database has been updated” message in Portuguese for Avast! on a Neumann TLM103 mic. It doesn't matter what your system is, as long as it works and you can stick to it.
This guide is designed to give you an insight into this hidden world and provide you with enough information to help you make an informed choice on whether or not this is a potential career for you. If you already are a voice actor, we will be giving you some tips and ideas to help you improve your voice acting skills to help you experience a dramatic difference in how you approach the written word.

First of all, don’t be put off by the word technical. The ‘technical’ skills you need to learn to involve how you record and then edit your recording and of course you will need a home studio to do this. This needn’t be a daunting prospect though. Many freelance sound engineers are available who can help you with this – contact us if you want a reputable one.

No place is totally silent, so find the best place you can — even if that means thinking outside the box. I have a friend who regularly records his podcast in his car. He lives in a small house with dogs and kids, so there really isn’t anywhere else quiet enough. He takes his laptop and mic out to his driveway, shuts himself in the car and records. The results are surprisingly good!
It's a good idea to record with one ear free from your headphones, as this helps you to deliver a more natural performance.When recording solo, I find the role of director the hardest to play. How can you lose yourself in the moment if you're on the lookout for mistakes? If you stop each time you mispronounce a word or use the wrong intonation, your spoken‑word recording will sound choppy and unnatural. It's for this reason that I like to record each job twice. The first time, I push the director out of the room and focus on the message. If possible, I even let the soundtrack of the video I'm narrating play quietly in my headphones, and I don't stop for mistakes any more than I would if I were telling a story to a friend. During the second take, I let the director back into the room, to make sure I pronounce everything correctly and emphasise the correct information — though I still try to keep the performance honest and natural.
One of the big changes to the world of voice acting is that today most voice actors work from home, in their own recording studios. This appeals to many people who want to develop a lifestyle that allows them to work from home. This guide on how to become a voice actor, explains how you can develop your voice and learn what steps you need to take to start learning the art of voice acting.
“Bunny Studio Voice is an indispensable part of my production workflow. Using them saves me time and money compared to hiring a recording studio and VO artist. Without a doubt, their best feature is customer service. Thanks to their enormous support, I have saved DAYS off my deadlines and received pitch-perfect reads. I couldn’t recommend them more”
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
Congratulations! You should now have a finished voiceover recording. Save a final copy with the extension _master and use this version to save another copy in the format requested by the client. But don't think your job is done when you hand everything back to your producer‑self. Running a profitable home‑based voiceover business takes more than building and equipping a home studio and recording and editing audio files. You still have to design a web site, launch a marketing campaign, and secure new clients — all of which is something we'll look at another time.  
When you come to actually recording your voice, try to think of the mic as the ear of your listener. Picture your listener, have an opinion, and read the script as if the words were coming to mind that instant. The distance between your mouth and the mic should be about the same as the distance between your thumb and pinkie when making a hang‑five gesture (see the picture above). Move closer to the mic when you lower your voice and back off when you speak louder. On‑line dictionaries such as the Merriam‑Webster one pictured here, often include audio examples which can help you clarify pronunciation. Just make sure that you use an American English or UK English (or other language!) version as appropriate. (Remember, while you have your engineer hat on, to take account of this when setting levels.) Always use a pop shield, and I'd suggest trying to work slightly off‑axis, as talking to a point just to the right or left of the mic will prevent bursts of air and drops of saliva ruining your recording. I'd also recommend wearing headphones over one ear only, as this allows you to judge volume and listen for clipping and plosives on the recording, while also hearing your natural voice, which makes it easier to focus on that message we talked about. Simone demonstrates this technique in the picture on the next page. Hhe's working slightly off‑axis and has backed off an inch or two to deliver with more energy.Typically, you'd record with your mouth approximately the distance between your thumb and little finger from the mic, as pictured here.
Because I've prepared properly, the first take is often the one I end up editing and sending to my client. The second is simply there as a safety net, in case I need to replace any mistakes while editing. It's much better to capture such drop‑ins during the same session as the main performance, as you can be sure that the mic will be in the same place and your voice will have a similar character in both takes.
The annual income of a voice talent varies greatly from person to person and from year to year. When you’re just starting out most of what you earn from voice over work should be reinvested into your studio, demos, and marketing efforts, so at this stage you will need a second job to support your daily living expenses. Once you start building a portfolio of clients, you’ll see your regular earnings grow and will really start to get a feel for the potential your voice over business has. In time, you’ll be enjoying a satisfying career.
Voice over is a production technique where a voice that is not part of the narrative is heard over the action. It’s often used in movies, TV shows, plays, or other presentations. Voice over is an effective way to convey information that doesn’t naturally fit into the plot or the other visual elements that are occurring. Voice over work is read by a voice actor who reads from a script, and it is added to the other elements during production. 

3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)

To learn more about Nelson Mandela's Favorite African Folktales, visit www-mandelasfavoritefolktales-com.Perhaps the most experienced voice editors are those who work on audiobooks. Nelson Mandela's Favorite African Folktales won the Audies 2010 Audiobook Of The Year award, and features the voices of Matt Damon, Whoopi Goldberg, Hugh Jackman, Samuel L Jackson, Scarlett Johansson, Debra Messing, Alan Rickman, Charlize Theron and Forest Whitaker, among other artists. Recorded in New York, Los Angeles, London, Miami and Johannesburg, this audiobook was co‑produced, edited, and mixed by Michele McGonigle of New York City's Hachette Audio. I invited Michele to tell me a bit about this project and offer some advice to voiceover artists working from home:

We screen our talents to make sure your voice recording has a professional broadcast quality level. Once you order a project, your money is absolutely safe with us. We do not pay the voiceover artist until the project is successfully done and approved by you. You can asks for revisions at no extra cost as long as they don't involve changes in the script.
At the end of the day, we all need to have a baseline of what is an acceptable pay rate and what you may need to walk away from politely. This is a competitive market and when you have put in the training, financial investment, technical education in perfecting your studio sound, and countless hours practicing in the booth you must advocate for yourself and know your worth! If you have any questions, reach out to the SAV community. We’re here to be stronger together as you move through your voice acting career!

No place is totally silent, so find the best place you can — even if that means thinking outside the box. I have a friend who regularly records his podcast in his car. He lives in a small house with dogs and kids, so there really isn’t anywhere else quiet enough. He takes his laptop and mic out to his driveway, shuts himself in the car and records. The results are surprisingly good!
Even if you're mixing yourself, it's better to add EQ and compression only when you can hear how it will sit with the soundtrack or special effects. Ultimately, it comes down to knowing what your voice will be used for and making a judgement. For instance, if I'm recording a tagline for a TV or radio advert, I'll generally run a mic into a nice preamp (where I might add slight tube warmth, and subtle EQ or compression, just to give the recording a bit of 'body'), and I may do a little de‑essing using a plug‑in when performing any edits. However, for e‑learning jobs, corporate videos and so on, I'll tend not to add any creative processing while recording or editing, and will only use the de‑esser ever so slightly.
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
Perhaps you come from a corporate business background, but you have a remarkable capacity for accents and original character voices, or you’ve been in radio and broadcasting for a number of years. If you’re an actor looking to expand your employment opportunities, mastering voiceover is imperative considering it’s required in every manner of recorded media: film, TV, animation, games, corporate industrials, and commercials. Whatever your specific experience has been to date, getting started in voiceover most often requires the following:

If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.


"Ideally the talent should be seated, staying on axis, approximately a foot away from the mic, which should be angled back from the face a bit, not parallel to it. You'll need to see what angle provides the best results, usually a few degrees off from parallel works great — and located between the forehead and the nose, not directly in line with the mouth. This will help with plosives, mouth noise, and some other issues. Movement in the booth should be limited, as the microphone is likely to pick up arms flailing, hands rubbing, page turns, stomach growling, and so on. Keep the levels consistent, moving closer if the scene calls for a whisper, or moving back for a loud voice or scream. A well‑versed narrator is capable of delivering a dynamic performance without creating dynamic levels.”
Like any relationship, communication is key when bringing voice talent on to your project. This video is your baby, something you’ve been working on for awhile, so you will get the best results if you can communicate your vision for the project. Provide background on your brand, on your customers, because your voice actor can use these details like fuel to accurately represent your brand.
The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar  career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials!
Your own voice is your most important piece of equipment. If you're new to the voice-acting world, look around to see if there are classes or coaching in your area. Outside of class, practice speaking clearly and confidently. Learn to do this even with material you've never seen before. It's also important to learn voice care – straining or injuring your voice can hurt you and your career. 

Keep it respectable and charge what your time and services are worth. That means establishing some minimums. For example, you might set a minimum price of $100 per job. So if the client says they can get it done locally for less than half that price, you explain that they are getting a professional recording and the difference is in the quality of the recording.
One of my favorite things about being a voice-over actor is the incredibly supportive community. Use your community to communicate with other voice-over actors regarding rates and best business practices. I have rarely found anyone who is secretive or not willing to share their past experiences. By being a generous and communicative community, we are stronger as voice actors and can advocate for ourselves to get paid appropriately. If you are operating from a home studio and all communication is between yourself and the client (versus an agent as the intermediary) it’s usually your responsibility to invoice after sending your VO files. I always include a polite 30-day payment term at the bottom of my invoice. In certain states (for example, New York) there is a “Freelancing isn’t Free Act”, in which you can politely mention to be paid in a timely manner.
Understand that once you’re committed, you’re committed. Given the inevitable transparency of the Internet, if you get caught doing non-union work as a union member, you personal brand and your reputation will take a devastating hit once it’s splashed on discussion forums and professional networks. ‘Naming and shaming’ is a popular tactic these days.

Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.

Before you get down to the nitty-gritty, though, I recommend doing a test recording to ensure your equipment works properly and your audio levels are strong. You don’t need to record the entire script, but a few paragraphs will give you enough to ensure that the audio is clear, at an appropriate level, and doesn’t include any stray or ambient noises.


Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.

Not all noise can be tackled in this way, though: you need to listen for clicks, plosives, digital glitches and the like. These can normally be acceptably repaired by using a 'heal' tool, or a pencil tool to redraw the waveform. Popped 'p's can often be 'fixed' using a high‑pass filter set at 100Hz. For a single glitch, you can zoom in and cut out the cycle of the waveform in which the glitch appears. Just be careful to start and end the cut where the waveform crosses the centre line, otherwise you'll inadvertently add another digital glitch. If glitches are frequent, it's likely that there's a problem with your audio interface's buffer settings — it may be just a playback issue.

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