In late 2009, my wife Simone received an email from Prague in the Czech Republic. The sender, Mirek Jirku, was heading up a project to record voice messages for the foreign‑language versions of the latest Avast! anti‑virus software. Mirek sent us eight messages to be recorded, specified the fee and deadline, and requested a slow, friendly read. He asked us to send separate stereo MP3 files (at 160kbps or higher quality) for each message, specified that we'd have to sign a non‑disclosure agreement before recording, that we'd need to invoice afterwards, and that he'd pay via a wire transfer instead of PayPal (which is often used for international payments).
The advice we present here is tried, tested, and true. Peter Dickson is the foremost leading professional voice actor in the UK known for voicing the X-Factor, Britain’s Got Talent, Live at the Apollo, The London 2012 Olympic Games and countless brand commercials. In a stellar career spanning 40 years, he has worked on over 120 TV shows and series, many of them award winning, been a promo voice on 60 TV and Radio channels around the world, been a featured voice actor on 30 AAA game titles, and voiced in excess of 30,000 radio and TV commercials!
Also listen for sibilance. Strong 'ess' sounds are best corrected at source, by using good mic technique, but sometimes they're unavoidable. If you hear an 'ess' that really sizzles in your recording, you can manually reduce its volume. You can, of course, also use a de‑esser, but do be careful, as applying some de‑essers to the entire audio file can alter the sound of your recording. It often works best to apply them to short sections, either offline or using automation. My preferred de‑esser plug‑in is the one sold by Eiosis (www.eiosis.com),Make sure you record some silence at the end of each take. That way, if a great performance suffers from noise issues, you have something to feed your noise‑reduction processors. Just don't rely on this technique too much! which cleverly separates the esses from the rest of the audio and allows you to manipulate them independently. If you want to learn about some more advanced strategies for de‑essing check out Mike Senior's article from SOS May 2009 (/sos/may09/articles/deessing.htm).
There are now more opportunities in the voiceover industry than ever before — but competition has never been so fierce — so, in this short series of articles I'll set out what you need to know to get started as a home‑studio voiceover artist, and turn it into a paying job. This month, I'll explain some differences between the voiceover and music industries, and run through the different roles you'll need to become good at. Next time, I'll discuss what makes a good voice, the sort of home‑studio setup you need, and how you can start to get the jobs coming in.
There are two main priorities in voiceover work: the message that you're being asked to convey; and invisibility — by which I mean you never want people to notice your voice. This might sound counter‑intuitive. After all, why not make your voice sound great? Well, you need the listener to focus on the message your client is paying you to get across, rather than your voice itself, so it needs to sound natural. Even for tag lines, where you might think a fuller, warmer, more compressed (or whatever) voice would be appropriate, the production house will often want to perform EQ and compression themselves. This lesson took me a long time to learn, but my clients are much happier when I send them a nice, dry recording. I simply remind myself that I'm supplying the raw material for them to add to their mix, and letting them make their magic.
You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.