3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
Voiceover actors that stay focused and build their network of relationships get more work. It’s that simple. This is the same for any professional in almost all industries. Marketing yourself as a voiceover actor is not a one off activity. To be effective you need to continually market and develop your personal brand. We cover this in more detail in this guide.
Understand that once you’re committed, you’re committed. Given the inevitable transparency of the Internet, if you get caught doing non-union work as a union member, you personal brand and your reputation will take a devastating hit once it’s splashed on discussion forums and professional networks. ‘Naming and shaming’ is a popular tactic these days.
So, how do you get started? Like all things acting, voiceover can appear elusive at the onset, if not downright secretive. In part because your experience, or lack thereof, leaves you vulnerable to assumptions, hearsay, and clichés such as, “The same 10 people get all the work,” which is literally impossible—especially when you consider the average American hears approximately 9,000 voiceovers a day. And, according to one study, the demand for professional voiceover talent, otherwise known as a vocal brand, has increased by more than 2000 percent since 2009.
You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
Digital Commercials are defined as spots that are used to advertise a product or service that are run on websites or platforms other than the client's own. For example, a 15 second recording that plays on YouTube before the requested content begins. Explainer videos are not included in this rate, they fall into INTERNET USAGE / EXPLAINER in another category.
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.
Always keep it professional. A client may not have a budget that works within your rates presently, but one day they may have a project with a much larger budget and think of you as the talent to circle back to! It never hurts to politely decline when a project has too low of a rate and exclaim, “I would love to work with you in the future when our rates align!”
Part of great voice over work is ensuring that you pronounce each word correctly and that you speak clearly enough to be understood. Avoid mumbling but don’t shout or over-enunciate, either. Don’t worry, though. No one expects you to sound like a professional voice actor. The best thing you can do is speak naturally and clearly and the rest will follow in time.
The engineering role will probably be the most familiar to regular SOS readers, and the issues of technical quality for digital audio in voiceover work are no different than they are for any other recording session. The key difference is that some clients will expect you to deliver 48kHz files instead of the 44.1kHz ones that are usually used in the music business. The 48kHz sample rate ensures that there's an integer number of audio samples for each frame of a standard 24 or 25 frames‑per‑second video recording.
Do you have a great voice? Maybe you're not the world's best singer, but you might still have a good speaking voice. Couple that with a home studio, and you could consider a sideline as a self-producing voiceover artist. Making money as a voiceover artist used to mean living in a big city, mailing out demos, and sitting in traffic in between auditions. As with the music industry, though, affordable recording gear, home studios and broadband Internet have reshaped the job. A work‑at‑home mummom in Manchester can record a phone greeting for a travel agency in Rome; an actor in New York can narrate a video for a tyre company in Russia; or, to offer my own example, an American ex‑pat can record for an ESL (English as a Second Language) textbook, while his Brazilian wife lends her voice to software being developed in the Czech Republic, and all from the comfort of our house in São Paulo.
When you come to actually recording your voice, try to think of the mic as the ear of your listener. Picture your listener, have an opinion, and read the script as if the words were coming to mind that instant. The distance between your mouth and the mic should be about the same as the distance between your thumb and pinkie when making a hang‑five gesture (see the picture above). Move closer to the mic when you lower your voice and back off when you speak louder. On‑line dictionaries such as the Merriam‑Webster one pictured here, often include audio examples which can help you clarify pronunciation. Just make sure that you use an American English or UK English (or other language!) version as appropriate. (Remember, while you have your engineer hat on, to take account of this when setting levels.) Always use a pop shield, and I'd suggest trying to work slightly off‑axis, as talking to a point just to the right or left of the mic will prevent bursts of air and drops of saliva ruining your recording. I'd also recommend wearing headphones over one ear only, as this allows you to judge volume and listen for clipping and plosives on the recording, while also hearing your natural voice, which makes it easier to focus on that message we talked about. Simone demonstrates this technique in the picture on the next page. Hhe's working slightly off‑axis and has backed off an inch or two to deliver with more energy.Typically, you'd record with your mouth approximately the distance between your thumb and little finger from the mic, as pictured here.