The engineering role will probably be the most familiar to regular SOS readers, and the issues of technical quality for digital audio in voiceover work are no different than they are for any other recording session. The key difference is that some clients will expect you to deliver 48kHz files instead of the 44.1kHz ones that are usually used in the music business. The 48kHz sample rate ensures that there's an integer number of audio samples for each frame of a standard 24 or 25 frames‑per‑second video recording.
Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.
1. You need to get oriented with the industry. You need an education in this business prior to investing in it—especially if you hope to be valuable as a voiceover talent. You need to understand who your core clients would be and who you would eventually create a voiceover demo for, namely, producers. If you’re not servicing them, then you’re not servicing your self. This is precisely why I wrote, “The SOUND ADVICE Encyclopedia of Voiceover & The Business of Being a Working Talent.” You need insight as to what’s needed and wanted of you in this field, and how professional sessions are run, otherwise you’ll likely frustrate yourself with unrealistic expectations.
First of all, don’t be put off by the word technical. The ‘technical’ skills you need to learn to involve how you record and then edit your recording and of course you will need a home studio to do this. This needn’t be a daunting prospect though. Many freelance sound engineers are available who can help you with this – contact us if you want a reputable one.
Not all noise can be tackled in this way, though: you need to listen for clicks, plosives, digital glitches and the like. These can normally be acceptably repaired by using a 'heal' tool, or a pencil tool to redraw the waveform. Popped 'p's can often be 'fixed' using a high‑pass filter set at 100Hz. For a single glitch, you can zoom in and cut out the cycle of the waveform in which the glitch appears. Just be careful to start and end the cut where the waveform crosses the centre line, otherwise you'll inadvertently add another digital glitch. If glitches are frequent, it's likely that there's a problem with your audio interface's buffer settings — it may be just a playback issue.
Before you get down to the nitty-gritty, though, I recommend doing a test recording to ensure your equipment works properly and your audio levels are strong. You don’t need to record the entire script, but a few paragraphs will give you enough to ensure that the audio is clear, at an appropriate level, and doesn’t include any stray or ambient noises.
"When recording voiceovers at home, you have to focus on performance: keep your energy levels up, stay true to the page, pronounce words correctly and consistently, and make sure you keep to a schedule to make the deadline. Prep well so you don't waste time second‑guessing yourself, looking up words as you go, and remember to not over‑ or under‑direct yourself. Also, make sure you know your recording equipment and room well; being able to quickly make adjustments to mic placement, levels, and so on, will make you more efficient.”
Realistically as a voice over actor you make between who can’t make $50k – $100k by using online casting sites and local agents and of course hustling for work on your own. That’s right, you need to hustle. I often hear voice over actors say that they they are not good at marketing or selling. Yet every business owner has to do this to make money. So learning these skills can make a big difference to your earning potential.
Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.
Why the difference in approach? Lots of my e‑learning and corporate jobs are done for production houses that will be adding other voices to the mix. Ironically, if I record my voice via a great mic and preamp, and add some nice processing, it can end up standing out from the other voices, drawing attention to itself. The production house will see this as me causing them a problem, even though my recording sounds better than the others!
A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
Some clients are not experienced in voice over. So another way you can help them is to advice then and help them really understand all that goes into a voice over recording to get it to the final polished result. Of course you need to take this into account when you charge for your time and again whether this is a one off project or has potential to be a long term client.
Recording voice overs like a pro isn’t that difficult when you know how to do it. You may have noticed that the actual recording part plays little part when compared to the preparation. Taking the proper steps before you hit the record button and then taking the time to edit your audio appropriately will go a long way to ensuring your voice overs sound professional and engaging.