Some clients are not experienced in voice over. So another way you can help them is to advice then and help them really understand all that goes into a voice over recording to get it to the final polished result. Of course you need to take this into account when you charge for your time and again whether this is a one off project or has potential to be a long term client.
Hiring a voice actor can be intimidating, especially if you have not done it before. After all, the voice that reads your script is the most powerful connector you have with your audience — the voice quality brings emotion and a sensory experience to your video. Here are a few guidelines to managing your search and relationship with voice over talent.
1. You need to get oriented with the industry. You need an education in this business prior to investing in it—especially if you hope to be valuable as a voiceover talent. You need to understand who your core clients would be and who you would eventually create a voiceover demo for, namely, producers. If you’re not servicing them, then you’re not servicing your self. This is precisely why I wrote, “The SOUND ADVICE Encyclopedia of Voiceover & The Business of Being a Working Talent.” You need insight as to what’s needed and wanted of you in this field, and how professional sessions are run, otherwise you’ll likely frustrate yourself with unrealistic expectations.
"This was Alfre Woodard's audiobook directing debut, and she pulled an amazing performance from people. The big [thing] was to remember that these stories were being told in intimate settings, one‑on‑one in most cases, so the talent really needed to speak to the individual listener. An image kept in mind was stories being told around a campfire, back when folktales were passed down by spoken word.”
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.