Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income. 

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You need to appreciate that there is a lot to learn and do before your first paid voice acting job. Yes, you want to get out there and start auditioning. But first, you’re going to need proper training, equipment, resources, and yes, some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone. This guide on how to become a voice actor will give you a good idea of where to start.
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
When asked by someone outside of the industry how much I’m compensated for a commercial voice-over, I can see their eyes grow large with excitement. It may sound like a large number for two or three hours of studio time, but what is not understood is the investment in time, money and education that it takes to begin and sustain a voice acting career. As voice-over professionals, we need to remember (especially if we are setting our own rates) that the time we have spent in classes, coaching sessions, and our booth add up to our expertise in this field. When setting your own voice-over rates, or negotiating those set by producers and/or clients, you need to not only consider your session fee (the time spent in the booth recording the specific copy), but also all the training you’ve acquired and the investment in your home studio (which helps make your client’s job much easier).
3. You need a simple, reliable, home-recording setup. Keep in mind: Your objective is on being the best voice talent you can be, not the best production studio or recording engineer. Nevertheless, you do need the ability to record, edit, and turnaround a proper audition. Do not run out and purchase a mic! You can’t return it, for hygienic reasons. Besides, there’s a bit of a learning curve to this and recent industry advances have made having a home “studio” easier and more affordable than ever before. You could have the best gear and the coolest toys on the block, but if you can’t use them it’s a waste. (Tip: What you’re recording on matters less than where you’re recording. Find a quiet place like a closet full of clothes to record in.)
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
The point is each person can often have a different perspective on how they ‘bid’ for work. Another factor is how you work within an industry if you have a really high profile. For instance if a big car manufacturer chooses you, you’re not going to get any kind of work from any other car manufacturer so you’re alienating yourself out of the rest of the market for the big players.
A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
As the engineer, your key job is to select and set up the recording space, choose and position the microphone, set levels and make sure you're recording a good, clean signal at a healthy level. Like music, the louder the signal you want to record, the less audible the noise floor, but you don't want to have to speak louder than sounds natural, and you don't want to overcook things when tracking: any distortion will be very noticeable on an exposed voice part, and an otherwise great take with digital clipping won't be acceptable. If you notice clipping only when you start editing, software clip restoration tools might help to make the take usable, but it's not going to be perfect. Remember that although you may have needed to record 'hot' on analogue tape and older 16‑bit digital recording systems, modern 24‑bit A‑D converters can accommodate a much wider dynamic range, so you no longer have to track so loud: you can leave much more headroom.
"The editing process for all our titles starts with receiving the Pro Tools sessions or WAV files and the engineer's script, which has the markings of how many takes there were, and which ones the director liked best. In some cases, I use Strip Silence and add a bed of room tone to expedite the assembly edit. In others I'll add the room tone as I move through the audio. Once I had all the final takes to be used in [Favorite African Folk Tales], I went back to do a fine‑edit pass and created notes on any issues, such as misreads, mispronunciations, noises, and so on. With that list, I was able to discuss with Alfre how we would address the issues. Since the actors' schedules did not permit them to come back in to do pick‑ups I had to do some creative editing.”
Finally, as you complete more work, you can end up with a lot of different files from your projects, so good 'housekeeping' of your sessions and recordings is a must. Glancing at the filename simone_kliass_avast_virus_database_neumann_tlm_103_original.wav, I can easily tell that this is the original recording of my wife's "Your virus database has been updated” message in Portuguese for Avast! on a Neumann TLM103 mic. It doesn't matter what your system is, as long as it works and you can stick to it.

A great performance recorded on mediocre gear will always sound better than a mediocre performance recorded on great gear. By preparing well, before the session, you'll find it far easier to relax and focus on the message and the listener. As a producer, it's important to be clear what the expected format is for the final audio file. Although there are certain 'standards', your clients' expectations will vary.Read through the script, look up any questionable words and check their pronunciation. For American English, which accounts for the majority of my work, my favourite pronunciation resource is the Merriam‑Webster on‑line dictionary (www.m‑w.com), which includes audio examples. If you don't know how to pronounce the name of a company or product, call the company's customer service centre (if anyone can pronounce it right, they can!). If you don't know how to pronounce the name of a person or city, try searching YouTube for news reports on the subject.
You start off each job as a producer, consulting your client and getting briefed on the project at hand. Then you become an engineer, dealing with recording gear and software, setting the mic position and levels. Next, you step up to the mic as an actor, bringing the script off the page and connecting with the listener. Meanwhile, the director in you sits behind the metaphorical glass, making sure the actor doesn't mispronounce a word or stumble through a passage of text. Then you're an editor, cleaning up the best take and sending the resulting audio to your client. You need to be able to perform all of these roles to a high standard, and the better you are at each, the more your business will prosper.
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The point is each person can often have a different perspective on how they ‘bid’ for work. Another factor is how you work within an industry if you have a really high profile. For instance if a big car manufacturer chooses you, you’re not going to get any kind of work from any other car manufacturer so you’re alienating yourself out of the rest of the market for the big players.
This guide is designed to give you an insight into this hidden world and provide you with enough information to help you make an informed choice on whether or not this is a potential career for you. If you already are a voice actor, we will be giving you some tips and ideas to help you improve your voice acting skills to help you experience a dramatic difference in how you approach the written word.
Some of you might be wondering about the difference between voice over and narration. The short answer: not much. In most cases, you may use voice over and narration fairly interchangeably. However, to be technically correct, narration typically refers to an audio vocal that describes all the action on screen or tells a story based on what’s happening, while voice over may or may not describe as much action and is often more instructional in nature.

If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.

Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA.  Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
Even if you're mixing yourself, it's better to add EQ and compression only when you can hear how it will sit with the soundtrack or special effects. Ultimately, it comes down to knowing what your voice will be used for and making a judgement. For instance, if I'm recording a tagline for a TV or radio advert, I'll generally run a mic into a nice preamp (where I might add slight tube warmth, and subtle EQ or compression, just to give the recording a bit of 'body'), and I may do a little de‑essing using a plug‑in when performing any edits. However, for e‑learning jobs, corporate videos and so on, I'll tend not to add any creative processing while recording or editing, and will only use the de‑esser ever so slightly.
You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.
Union and non-union jobs have always been two separate markets. Non-union work is more visible and attractive today when compared to years ago, due to online casting. The availability of professional talent for non-union work has led to a reshaping of the voice over industry. An open market means that each professional voice actor sets their own rate based on what they need to cover.
Recording voice overs like a pro isn’t that difficult when you know how to do it. You may have noticed that the actual recording part plays little part when compared to the preparation. Taking the proper steps before you hit the record button and then taking the time to edit your audio appropriately will go a long way to ensuring your voice overs sound professional and engaging.
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