This company has received an equity loan from the Support Program for Technology Entrepreneurs of the Canary Islands JEREMIE Fund and has been 85% co-funded by the European Regional Development Fund from the Canary Islands 2007-2013 ERDF Operational Programme, contributing to the achievement of the objectives of the Axis 2 "Business Development and innovation", the priority theme 9 "Other actions to stimulate research, innovation and entrepreneurship in SMEs.
If a client likes your demo, they may invite you to audition. In the 21st century, you can download the audition script, record the audition at home, and then send the results to your client over the Internet. Prepare yourself for a life of constant auditions: Even successful voice pros may do many more auditions than actual jobs. But if enough jobs come your way, it's worth it.
Some clients are not experienced in voice over. So another way you can help them is to advice then and help them really understand all that goes into a voice over recording to get it to the final polished result. Of course you need to take this into account when you charge for your time and again whether this is a one off project or has potential to be a long term client.
As I've mentioned, most of our clients prefer to do post‑production work themselves, and request the raw (but edited) recordings. Sometimes, though, as in the Avast! job, the client will want the files ready to go, which might mean using slight EQ and compression. The noise floor on my recordings generally hovers around ‑54dB, but by using EQ to roll off frequencies below 80Hz and above 12kHz, I am usually able to lower the noise floor to around ‑57dB without resorting to noise reduction. Using EQ to reduce low‑end rumble and high‑frequency noise will make your recording sound better, and will be particularly beneficial if you'll be adding compression later, as the compressor's make-up gain won't be raising the level of that noise. Used moderately, compression can usefully reduce dynamic range, and thus improve intelligibility of the words, while still leaving you with a natural‑sounding result. Used excessively, it will suck the life out of a recording.
Another factor to consider is how the project is being used and in which medium. If you record a commercial that’s airing nationally on television, then that is a larger rate than a regional television commercial specific to a certain market. The voice-over spot you worked on is being seen by more viewers nationally as opposed to regionally, which warrants more compensation. You should not only consider your session fee, but also get the specifics on how the voice-over is being used. My personal opinion is to avoid “in perpetuity” usage because as your career develops, something which was not a conflict in the past could be in the future. If the spot you had conflicts with another brand in which you are auditioning, this could become a conflict that was unforeseen when you initially booked and recorded the job.
A demo recording of you doing voice-over work is your CV and your business card combined. If you're applying for a voice-over job, you can send the potential customer your demo via the Internet. Ideally you have multiple demos for different types of gigs. For commercials, clients want to hear 60 to 90 seconds of voice work. If you're auditioning as an audiobook reader, five minutes of demo proves that you can stay in character over a longer stretch of time.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.