Why the difference in approach? Lots of my e‑learning and corporate jobs are done for production houses that will be adding other voices to the mix. Ironically, if I record my voice via a great mic and preamp, and add some nice processing, it can end up standing out from the other voices, drawing attention to itself. The production house will see this as me causing them a problem, even though my recording sounds better than the others!
Working with a top voiceover agency can bring you a steady stream of well paid work. The top voiceover agencies, like Hobsons in London or Abrams in NY and LA, have an elite set of voice actors as well as recognised visual actors who do voiceover. These top agencies are hard to get into though. They only take the very best established voice talent.
Always update yourself on industry standard rates. I recommend reviewing the union rates set forth by SAG-AFTRA. Voices.com also offers a rate card as well Voice-Over Resource Guide. Upon viewing these rates you may find, based on your current experience, you fall a little lower or higher than said rates. Maybe you have a great deal of experience in the commercial voice-over world, but now you’re branching out into narration, e-learning or audiobooks, so your voice-over rates may be a bit lower for that genre as you find your footing. The most important thing is that you have a baseline rate for yourself and you’re comfortable and confident stating this rate to a client. It’s beneficial to first ask your client’s budget and proceed from there. While stating your rate, also take into consideration edits and pick-ups. It’s customary to include one free round of edits in your rate, but any edits or pick-ups past that incur a fee.
It's a good idea to record with one ear free from your headphones, as this helps you to deliver a more natural performance.When recording solo, I find the role of director the hardest to play. How can you lose yourself in the moment if you're on the lookout for mistakes? If you stop each time you mispronounce a word or use the wrong intonation, your spoken‑word recording will sound choppy and unnatural. It's for this reason that I like to record each job twice. The first time, I push the director out of the room and focus on the message. If possible, I even let the soundtrack of the video I'm narrating play quietly in my headphones, and I don't stop for mistakes any more than I would if I were telling a story to a friend. During the second take, I let the director back into the room, to make sure I pronounce everything correctly and emphasise the correct information — though I still try to keep the performance honest and natural.
Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.
Much of the working week as a voice actor, is taken up with auditioning. The success of auditions will depend on your skill, understanding of the brief, speed to deliver, your technical ability and how well you record your voice. By tracking and improving your success your can improve the ratio of auditions to paid work. This in itself requires you to match your voice to the auditions that are a natural fit to your vocal ability and style. As your experience and voice skills expand, so the breadth of work that you can audition for increases.
When asked by someone outside of the industry how much I’m compensated for a commercial voice-over, I can see their eyes grow large with excitement. It may sound like a large number for two or three hours of studio time, but what is not understood is the investment in time, money and education that it takes to begin and sustain a voice acting career. As voice-over professionals, we need to remember (especially if we are setting our own rates) that the time we have spent in classes, coaching sessions, and our booth add up to our expertise in this field. When setting your own voice-over rates, or negotiating those set by producers and/or clients, you need to not only consider your session fee (the time spent in the booth recording the specific copy), but also all the training you’ve acquired and the investment in your home studio (which helps make your client’s job much easier).